Imagine a Web with no Graphics…
Browsing the web with no graphics would be like eating food with no seasoning!
Graphics, photos and decorative images are like the herbs and spices in food, they enhance the experience immeasurably.
However, there are times when the overuse and/or misuse of images can actually damage your web site. Just like too much chilli pepper can ruin a meal, so image misuse can switch your customers off.
Graphics damage web pages when they are: too big, too heavy, inappropriate, illegal, not making use of the ALT tag, not using CSS or of poor quality.
When Graphics Are Too Big
When images are too big they can detract from the text content. Very often an image’s job is to help convey an idea in the content, but if the image takes a disproportionately large area of the screen then it can distract users from the real aim, which is to understand the content.
When Graphics Are Too Heavy
Large image files take longer to load in your customer’s browser. Web site visitors tend to be impatient creatures and do not like waiting for “slow” sites. If your competitor’s site has lighter images then your customer will probably be happier there instead.
There are also SEO factors to consider. Search engines like Google take into account your page load times and score accordingly, with heavy graphics files being one of the worst offenders. Heavy files could be hurting your small business SEO.
The Problems with Inappropriate Graphics
With business web site design, you must be focussed on the message in the content as well as the overall image. Do the images you use in your website template and articles reflect your business accurately? If your image is not presented in the way the target audience expects then your site may not be helping your business as much as it could be.
When Graphics Are Illegal
With so much creative imagery on the internet it can be tempting just to save a file or two to your hard drive. However incorporating such images in your business web site design is dangerous because it is illegal. Unless the image is completely free and royalty free then you do not have permission to use it.
Problems with Not Using The ALT Tag
It is amazing how many people ignore the ALT tags. They are like free pointers to your site and its content. Your web site is at a real disadvantage if you are not using this powerful feature. Not to mention non-compliant with web standards; IMG elements are suppose to have the SRC, HEIGHT, WIDTH and ALT tags set as a minimum.
The Trouble with Poor Quality Images
Shabby, amateur images will give a shabby, amateur image of your company! Unless your site is about showcasing very poor quality photos then it might be best to use no image at all if your only option is a poor quality one.
Problems When Not Using CSS
“Naked”, unstyled images plopped here and there into a sea of text can look pretty awful. The default settings will give you bags of whitespace to the side of the image and will have whatever margins, borders and padding that the browser has given images by default. The result is not very visually appealing and you are missing out on an opportunity to add subtle styling to your pages.
Careful use of graphics in your business web site can bring content to life and help guide the user’s eyes through a page. Ensure you are using graphics in the best way by being aware of the problems and knowing how to fix them otherwise your site’s findability, usability and bottom line may all be adversely affected.
RSS